I’ve been getting quite a few questions latelyabout Facebook advertising as a viable option for affiliate marketers so Iwanted to address it and give you guys an idea of how it works, what I likeabout it, and whether it’s a good place to spend your advertising budget.
What is Facebook Advertising?For the most part, Facebook advertising should lookfamiliar to any current or former AdWords marketers. You create an ad, chooseyour demographic and bid on ads at a per-click rate. There are some majordifferences, however.
To start with, Facebook ads are based much more onthe demographic of your potential prospect than on keywords. With AdWords, youcan choose location and a handful of local characteristics, but for the mostpart, you’re bidding on those long tail phrases. With Facebook, you’re bettinglargely on the profile of the prospects to which you’re showing ads.
In the targeting section where you create a new ad,you can choose your location
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